What’s In a Name? Everything.

Last night I was chatting with a friend when we somehow got onto the topic of the Washington Redskins. Now, I’m not much of a football fan, but controversies about race and ethnicity in popular culture tend to hover fairly close to my radar. This one—surrounding the name and logo of the U.S. capital’s NFL team—involves two subjects right up my alley: branding and media optics. Everyone, it seems--from the National Congress of American Indians to President Obama…

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