Letter to an Icon

Dear Bryan, I see you’ve stepped in the doo-doo. In the last 24 hours, your brand as Order of Canada-holding, All-Canadian-Guy-Next-Door rock star has taken a beating because of something you said on social media. And your attempt to walk it back has landed with a big thud. As your friendly neighbourhood crisis communications professional, I’d like to assist you in unpacking your offence while offering some free advice on what you might do next.…

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